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Reprint
Right's | Blog Sense
Guide
Adsense Placement On
Your Blog
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When
deciding whether to incorporate Adsense into your blog there are
several factors to consider. Many feel that it diminishes their brand,
whilst others see it as a useful tool for visitors which creates
revenues and makes their content profitable.
The choice can largely come down to the commercial goals and the
purpose of your blog. Many businesses who sell products decide to place
Adsense adverts within their blog. This would appear to be a strange
choice, opening up opportunities for rivals to promote their service or
product to your potential customer base.
Many publishers claim that they are only doing this to allow companies
who provide ancillary services to advertise. These claims have some
merit, as those who for example sell pillows could provide those who
sell bedding with an opportunity to advertise.
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Although
this would make sense, there are still those online retailers who allow
rivals to penetrate their audience. Many claim that there are still
benefits in allowing your direct competitors to advertise within your
blog. One of these is that ultimately if visitors wish to see your
competitors they would be able to see them through a Google search
regardless. This may be true however the thought of an established
brand like coco-cola having a Pepsi advert in their blog is not even a
possibility.
Another factor which is considered in this situation is that publishers
do not feel that Adsense is effective in making conversions. They feel
that visitors who would click on adverts are not highly qualified
customers, as they would quickly navigate to the materials or products
that interest them if they were.
Despite Adsense being a questionable choice for online retailers, it is
surely a good supplementary service for other varieties of online
publishers. For example, a blog which provides a free service like
dictionary.com gets high levels of traffic, and is able to make their
service profitable through adsense. This has been the case for Bloggers
who originally provided content free of charge, being unable to reach
the scale that is necessary to contract with advertisers directly.
This could also apply to other previously free services, including
wider forms of information broadcast, and news for example. In 2006 a
man who later published a selection of Videos claims to make $19,000 a
month through adsense, claiming that he was also contacted through
Google to help him increase the CTR (Click Through Rate) that he
achieved. The thought of success like this has been a major factor in
stimulating online publishers to opt for Adsense.
Many publishers also claim that adsense makes their blog look more
professional. Those who are able to contract with advertisers are
generally seen to provide a service with large appeal, and therefore
those unfamiliar with the program may feel that the Adsense advertiser
is in this position.
Adsense however, is also aligned with those publishers who use the
service purely to provide links to adverts. Everyone has done a Google
search, clicked on an Adwords advert and came into a blog which reads
top ten resources on… This is a major problem, as is
generally something that surfers find frustrating. If people see that
it says adverts by Google, and they then see adverts by Google on
another site, they may align that site with consumer unfriendly
practices. This is therefore an issue which Google has to address, to
maintain Adsense as a reputable service.
Regardless of the disadvantages and the blogs for which the service may
be inappropriate it is still a useful tool for blog visitors. Those who
visit a blog, and click on a link provide revenues for the publisher,
whilst those who provide free services are able to generate revenue.
The only fear that Google has, is that rival PPC programs offer better
deals to publishers and they decide to go elsewhere, therefore taking
advertisers with them. However, ultimately it is best for advertisers
and publishers if they largely remain in same PPC circuit.
To find out more ways to make
money with your blog click here
to see our full report!
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